You bring the vision.We bring the capacity.
Business administration, virtual assistance, marketing, smart websites, systems, social media, automation, SEO, and AI search optimization for growing service businesses.
More capacity. Better systems. Room to grow.
No pressure. Just a conversation about your business.
One partner
for the admin, systems, marketing, and tech behind your business.
Your business is growing. So is everything else.
As a founder, you often become the person responsible for everything — and the little things keep getting pushed to tomorrow.
You're overwhelmed by administrative tasks and back-office work.
Leads are slipping through the cracks.
You're spending too much time doing work that someone else could handle.
Your systems have grown organically and are now harder to manage.
Your website looks fine, but it isn't doing enough for your business.
You want to grow without immediately building a huge team.
You know things could run more smoothly, but you aren't sure where to start.
That's where Maplewood comes in.
Practical support for the business behind the business.
Maplewood helps founders bring their people, processes, technology, marketing, and day-to-day operations together so the business can run more smoothly. We don't treat these as disconnected products — we step in where you need capacity and help build systems that make future growth easier.
What can we help with?
Connected areas of support — combine them into a system that fits your business, or start with the one you need most.
Smart Websites & SEO
A Website That Works for Your Business
A website should do more than sit online looking good — it should help people understand what you do, trust your business, and take the next step. We build websites with the broader business system in mind, and structure your online presence so search engines and AI systems can better understand who you are, what you do, who you serve, and where you operate.
- Website development for service businesses
- Request a quote or book an appointment
- Turn visitors into leads
- Traditional SEO
- AI search optimization
- Local search presence
- Structured for search & AI discovery
Marketing & Lead Generation
Marketing That Connects to the Rest of Your Business
Help create practical marketing systems that attract attention, capture leads, and support follow-up.
- Lead generation
- Marketing workflows
- Email marketing
- CRM organization
- Lead tracking
- Follow-up systems
- Campaign support
- Content coordination
Virtual Assistance
Virtual Assistance That Keeps You Moving
Practical support for the tasks, details, and day-to-day work that keep your business running.
- Administrative support
- Inbox and calendar management
- Data entry and organization
- Customer follow-up
- Research
- Document preparation
- General business support
Business Administration
Business Administration Without the Overwhelm
Help with the behind-the-scenes work that keeps a growing business organized and moving forward.
- Administrative systems
- Process organization
- Documentation
- SOPs
- Scheduling
- Workflow organization
- Project coordination
Social Media Management
Social Media That Stays Consistent
Practical social media support that keeps your business showing up — planning, scheduling, and posting content that fits your brand and connects to the rest of your marketing.
- Content planning
- Post scheduling
- Caption writing
- Engagement support
- Brand consistency
- Profile management
- Content coordination
Systems & Automation
Make the Work Simpler
Help identify repetitive tasks and build systems that reduce unnecessary manual work — so people can focus on more valuable work, not replace them.
- CRM setup
- Automated follow-up
- Workflows
- Forms
- Notifications
- Lead management
- Client onboarding
- Internal processes
- Integrations
Your website shouldn't live on an island.
Your website, marketing, CRM, follow-up, administration, and internal systems should work together. A visitor finds your business, learns what you do, reaches out, becomes a lead, receives follow-up, gets booked, and moves through your client process. Maplewood can help connect those pieces.
More capacity. Better systems. Room to grow.
The goal isn't to pile more tools onto your business. The goal is to help you spend more time doing the work only you can do — while Maplewood helps organize, support, and improve the work around it.
More capacity
Hand off the work that fills your day.
Better systems
Organize what's grown organically.
Room to grow
Scale without a huge team overnight.
Built for growing service businesses.
Maplewood works especially well with founder-led service businesses where the owner has become the person responsible for too many parts of the business.
If your business is growing and the systems behind it need to catch up, we should talk.
What if the repetitive work could just happen?
We can build workflows that take care of the follow-up, reminders, organization, and communication that too often end up living in your head. Connected systems that capture leads, communicate with customers, move people through a sales process, onboard clients, request reviews, and keep important tasks moving — without someone having to remember every step.
Lead & Sales
- Capture leads from your website
- Automatically respond to new inquiries
- Send instant SMS or email follow-up
- Notify your team when a new lead comes in
- Track leads through your sales pipeline
- Follow up with people who haven't responded
- Create quote and estimate follow-up sequences
- Re-engage old leads
Customer Communication
- Send appointment reminders
- Automate confirmation messages
- Follow up after a job is complete
- Request reviews at the right moment
- Send welcome messages to new clients
- Keep customers updated through their project
Organization & Onboarding
- Onboard new clients with a guided process
- Collect intake information through forms
- Assign tasks to the right person automatically
- Keep project steps moving without reminders
- Organize documents and client records
- Create internal checklists that don't get lost
Internal Processes
- Route forms to the right workflow
- Trigger notifications for important events
- Sync data between the tools you already use
- Schedule recurring tasks
- Build hand-offs between team members
- Replace manual copy-paste with integrations
Start with a conversation.
The first conversation is no pressure and doesn't obligate you to anything.
Talk
Tell us about your business, what you're working toward, and where things feel harder than they should.
Identify
We'll look at where you need more capacity, better systems, or practical support.
Build
We'll help create the right combination of support, systems, marketing, and technology for your business.
Practical people. Smart solutions.
Understand the business first. Then build what actually helps.
Maplewood isn't interested in adding complexity for the sake of technology.
Practical solutions
Fixes that actually help, not technology for its own sake.
Clear communication
Plain language. No jargon walls. You always know where things stand.
Human support
A real partner coming alongside your business, not a ticket queue.
Thoughtful systems
Organized, documented, and built to keep working as you grow.
Flexible support
A specific project or ongoing help — shaped around what you need.
Whole-business view
We look at the whole picture, not just one task in isolation.
Founder, Maplewood
Kimberly Brune
Founder, Maplewood Business Administration
Kimberly came into this work while helping her brother with his solar company. What began as helping solve practical business problems led her to pursue additional training and certifications in business systems, marketing, and technology.
She discovered that she genuinely enjoyed helping businesses get organized, solve problems, and build systems that make work easier — and that became the foundation for Maplewood.
Frequently asked questions
Straight answers to the questions we hear most.
What could your business do with a little more capacity?
Let's talk about what's working, what's getting in the way, and what could make running your business easier.
No pressure. Just a conversation about your business and where we may be able to help.